In our previous blog post, we explained the importance of Business Value Assessment in the process of identifying what digital technologies to invest in. In the following blog post, we will look into one of the key tools in investigating the business value of different technology investment options – use cases. What is a use case? A use case describes a business process and calculates the potential impact of the process. The easiest way to understand how a use case works is to analyse a simple example. Let’s evaluate a company which manufactures gadgets, and sells them in one store.